PILAY
Design of the e-commerce platform for real estate investments, where users manage and monitor their investments efficiently.
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Design of the e-commerce platform for real estate investments, where users manage and monitor their investments efficiently.
Link The company’s website did not accurately reflect the brand identity, which caused confusion among users and decreased trust in the platform.
We supported the entire research process, playing a key role in obtaining strategic insights that served as the foundation for defining the new website.
Optimization of the site through interdisciplinary collaboration and continuous integration of user feedback, allowing for improved usability, increased conversion rate, and reduced bounce rate.
Contrast levels were optimized, readability was improved, and cognitive load was reduced in product presentation and e-commerce experience, contributing to higher conversion rates and greater user satisfaction.
Content was analyzed in collaboration with the sales and marketing teams to ensure alignment with users’ needs and expectations, thereby improving the relevance and effectiveness of the message.
As part of the digital transformation strategy, key manual processes were identified and digitized, allowing users to gain greater autonomy, transparency, and efficiency in their experience with the platform.
A design system was implemented to ensure visual and functional consistency across the entire product suite, which in the long term enables faster development cycles, easier scaling of new features, and a consistent user experience.
Users can now register and start investing in real estate seamlessly, minimizing traditional legal paperwork. This led to a higher conversion rate of new investors and a faster account activation time.
CEO at Pilay Uruguay